build

build
transitive verb
to build a brand créer une marque

It follows the much vaunted launch that month of The Independent's first brand building campaign for nearly two years, using cinema and posters. The agency change is the latest in a series of measures by the paper's new management to build a stronger brand and halt the circulation slide.

build into transitive verb
to build sth into a product incorporer qch dans un produit;
the alarm will be built into the system le système sera doté d'une alarme incorporée
build up transitive verb
(a) (develop) (business) développer, établir; (reputation) bâtir, établir; (production) accroître, augmenter
(b) (advertise) faire de la publicité pour
(c) (stock) accumuler

English-French business dictionary. 2013.

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